All case studies
Local service company · Family-run plumbing company · 6 weeks
WordPress rebuild and form plumbing for a home services company
A rebuilt site where every form writes straight into the CRM with the lead source attached.
Results
- 71% → 29%
- Form abandonment
- 1.9s
- Mobile load time
- 100%
- Leads reaching the CRM
What was broken
The old site was slow, the quote form emailed a shared inbox, and roughly 71% of people abandoned it halfway. Nothing about a submission reached the CRM.
What I built
- Rebuilt front end with a page-speed budget under 2.5s on mobile
- Quote form split into three short steps with partial-capture on step one
- Webhook from the form into the CRM, creating the contact and tagging the lead source
- Instant confirmation SMS plus an internal alert to the on-call number
Stack
- WordPress
- PHP
- GoHighLevel
- Webhooks
Want the same plumbing in your account? The services page breaks down what's included, or book a call and we'll go through your setup.
Next step
Your version of this build
A 30-minute call. I map your current follow-up, point at the gaps, and tell you what I'd build first. If it isn't a fit, I'll say so on the call.